Successful above the clouds. While staying firmly rooted on the ground.

One thing is certain: A company logo on the employee’s chest does not make corporate fashion. But a perfect design is not enough either: The true values of a successful “uniform” go deeper. Where the materials come from make the best stories. Find out more about the fabrics that brands use: a look at the backstage of an industry that is increasingly gaining importance.

Successful above the clouds. While staying firmly rooted on the ground.

A uniform is a sign of respectability and provides a sense of belonging together, but also a sense of being set apart. Airline collections receive special attention. Entire books have been written about this topic and noteworthy designer names are mentioned: Dior or Christian Lacroix for Air France, Valentino for TWA, Strenesse for Lufthansa – one of the reference customers of Getzner Textil AG. With all due attention to design, practical aspects are very important as well, because the respectable image of an airline could really suffer, if the blouse slips out of the skirt waistband when a flight attendant is stowing away a carry-on, or if the blue colour of a captain’s jacket does not match his pants.

 

Respectability versus Individuality

The word “uniform” evokes many associations. In the best case, it makes its wearer appear respectable. And even more: Corporate fashion is a way in which employees differentiate themselves from others. It makes employees recognizable, creates a feeling of togetherness within the company, and is a visible expression of the brand.  This is true not only for security services or airlines, institutions that a layperson is most likely to associate with uniforms. We encounter standardized uniforms every day, at the bakery, the fast food restaurants, and when we meet people working for cleaning firms.

 

Precision Work, 10,000 Times and More

Large companies often have over 10,000 employees who require uniforms. This means that the traditional tape measure will no longer work. Leading design studios have long since switched to the most modern body scanners. This is the only way in which especially tall or short sizes, as well as different waist sizes, can be taken into account. Corporate fashion expert Michael Längle, the founder of the company Simone Plitzko, comments: “If the uniform is not only comfortable, but designed in such a way that employees do not only accept it, but absolutely love it, it turns into a motivational factor.” This sometimes means that daily necessities sometimes have to take priority over current fashion trends. While pleats are currently not in fashion, they are a central element in corporate fashion, because they make it possible to adjust the waistband in the event an employee’s weight changes.

 

Clothing forms – Brands

Under the key word “Corporate Fashion”, clothing has become an important part of the corporate identity. It combines design, functionality, and corporate culture into a harmonious unit. Tough and durable. The quality must be such that it can survive many wash cycles to protect from soiling and injuries. The experience that Geztner Textil AG has in this regard plays an important role. Its employees know material science, but also know what is creatively possible. For more information, please visit http://www.getzner.at/en/products/fashion-fabrics-corporate-fashion/

Getzner Textil AG produces corporate fashion for Lufthansa, Porsche, Swiss Airlines, Spar, and McDonalds, just to mention a few. With about 4,000 different designs per year, Geztner Textil is also one of the most creative fabric manufacturers in the world.