The success of our damask fabrics is due to their unique shine and the wide variety of patterns. Our fabric, which the locals call “bazin riche”, can be found throughout West Africa, where it is artfully embroidered by designers and dressmakers and turned into striking robes.
Our technical innovations and exacting quality standards are bound to lead to the further growth of our “African Damasks” business unit.
What’s a Boubou?
In West Africa, the “boubou”, an elegant robe made from shiny jacquard fabric, is considered a status symbol. Men as well as women wear this traditional West African garment on religious as well as other festive occasions.