Colors that provide stability – and inspire a forward-looking mindset
The Autumn/Winter 2027/28 collection addresses a key need of our time: the desire for confidence, grounding, and emotional stability in a world of constant change.
The color palette for this season combines powerful accents with calming, familiar tones, creating a balanced interplay between new beginnings and continuity.
Natural comfort and versatile materials
Cotton lies at the heart of the collection. High-quality fabrics provide warmth, softness, and a comfortable wearing experience throughout the autumn and winter months. The textiles offer a smooth hand feel, versatile applications, and noticeable comfort. In the business segment, easy-care cotton fabrics with natural stretch ensure effortless elegance for everyday wear. The collection is complemented by sustainable options such as organic cotton and qualities certified according to the Regenerative Cotton Standard (RCS), reflecting a responsible approach to resource use. In the sports and urban segment, flannels and selected cotton blends add a touch of modern casualness while maintaining a high level of comfort.
Color worlds with emotional impact
The focus is on five carefully selected key colors that evoke emotions, provide orientation, and offer versatile styling options. Earthy tones such as Russet and Deep Green stand for calmness and stability, while Luminous Blue brings renewed energy and confidence. Peaceful Lilac introduces soft, balancing accents, and Maize radiates optimism and natural elegance with its warm hue.
Clear Momentum
Luminous Blue, the Colour of the Year 2027, moves between clarity and depth. Vivid yet composed, the hue brings a sense of optimism and forward momentum to the palette. It bridges natural origin with future-facing innovation, combining freshness, emotional resonance and precision.
In a culture shaped by speed and digital fatigue, Luminous Blue feels reassuring and uplifting – a colour that grounds, energises and quietly opens new perspectives.
Earthen Ground
Russet brings warmth, grounding and a quiet sense of security to the palette. Its red-brown depth evokes natural materials, ripened harvests and autumnal landscapes, while offering a calm counterpoint to visual acceleration. Familiar yet refined, it speaks to a growing desire for colours that feel stable, tactile and emotionally resonant – shades that hold presence without demanding attention.
Soft Bloom
Peaceful Lilac introduces a sense of soft lightness to the palette. With its pastel tone, it feels calming and balanced, inviting a slower rhythm while opening space for imagination and self-expression.
As a deliberate counterpoint to darker winter shades, it reflects a desire for retreat, regeneration and a quieter, more nuanced form of modernity.
Solar Radiance
Maize, a golden yellow tone, brings warmth and confidence to the palette. The colour connects grounded simplicity with understated elegance, evoking nature, abundance and light while remaining timeless and seasonless.
Whether interpreted as comforting, nature-led or modern-luxurious, Maize offers a versatile colour direction with a calm yet radiant presence.
Quiet Shades
The collection is completed by Deep Green, a rich, saturated green with a distinctly luxurious presence. A timeless classic, it offers an elegant alternative to black while conveying calm, stability and natural strength.
As a year-round essential, the shade moves effortlessly between premium expressions and nature-led design, bringing depth, confidence and quiet refinement to the palette.
Clear Momentum
Earthen Ground
Soft Bloom
Solar Radiance
Quiet Shades
