Due to this innovative approach Getzner Textil AG has, the company systematically studies and monitors trends and innovations in the market.
This developed into a “think tank” for new ideas, concepts, and innovations. The described general approach is systematically supported by Innovation Management, which performs subtasks for other internal corporate segments:
- Creation of market and trend studies
- Current-state analyses such as target group analyses
- Idea-generating, creative workshops such as lead-user workshops
- Creation of product designs and concepts
- Product development, functional models, and prototyping
- Sales preparation
We take over the different phases of the innovation process and return the completed sub-projects back to the responsible departments.