Once upon a time there was a non-iron shirt in Sweden...
... colour-woven in Bludenz – in the heart of Europe. This is how the story of Oscar of Sweden could begin and describe the arrival of easy-care shirts in Scandinavia. The designs are still colourful and casual today and the company is one of Getzner Textil's biggest fashion customers. The sales directors Fredrik Samuelsson and Mattias Emanuelsson visited us in spring and told us about pioneering work, cooperation and why they always enjoy coming to Bludenz.